
This past weekend I held a well attended house meeting on the Retire Ronald campaign. I was moved by the show of support with a group of twenty friends, neighbors and family coming together to learn ways to stop corporate abuse of food. This is an issue near and dear to my heart. My father and my brother suffer from severe Type 2 Diabetes. A cousin passed away in 2005 after leg amputation from complications with Type 2 Diabetes. My brother is now suffering from neuropathy in his limbs which have led to lesions on his feet that won’t heal.
My brother started working at McDonalds when he was 16. He ate their food for several years until at age 20, he had a series of life threatening seizures due to the onset of Type 2 Diabetes.
I am appalled by the obesity epidemic affecting our nation…affecting our children. The earth mama in me that wants to feed everyone food, good loving healthy food, is pissed at the devastating outcome of government support of industrial agriculture and lax regulation of marketing tactics that target youth.
I have therefore decided to dedicate the next week of posts to the issue of obesity, diet related disease, needed action and how to get involved.
The Issue:
There is a national epidemic of obesity. More than one in six U.S. children is obese.[1]
The Center for Disease Control (CDC) blames obesity in children on improper nutrition, time in front of the television, and lack of physical activity. They warn that childhood obesity can continue into adulthood and possibly lead to an earlier onset of medical problems such as diabetes, cardiovascular disease, reproductive health complications, and arthritis.
According to the US Department of Agriculture (USDA), poor nutrition affects the behavior of children, their school attendance and performance, as well as their overall development.
UCSF Researcher, Robert Lustig, observes that childhood obesity is not a matter of choice for the individual but rather that, “young children, [for] whom obesity is rampant, are not responsible for their food choices and are incapable of accepting personal responsibility.”[2]
It is not enough to ask for the individual to change their behavior (i.e. eat your vegetables and exercise). A comprehensive, coordinated strategy is needed. Policy interventions that make healthy dietary and activity choices easier are likely to achieve the greatest benefits.
Changing our food environment can improve nutrition and reduce obesity through a three-prong strategy: altering relative food prices, shifting our exposure to food, and improving the image of healthy food while making unhealthy food less attractive.[3]
I have chosen to support the Retire Ronald campaign because the campaign specifically addresses the fact that the character Ronald McDonald is one of the most recognized and effective icons in marketing to children and sets them up for a lifetime of unhealthy eating habits and ultimately chronic disease.
Consider this, no marketing icon has done more to drive demand for products that fundamentally alter and devastate our food system.
[1] Frieden, T., W. Dietz, and J. Collins. (2010). Reducing Childhood Obesity Through Policy Change: Acting Now To Prevent Obesity. Health Affairs. 29(3), 357-363.
[2] Lustig, R. H. (2006). Childhood obesity: behavioral aberration or biochemical drive? Reinterpreting the first law of thermodynamics. Nature Clinical Practice Endocrinology & Metabolism, 2(8), 447-458.
[3] Frieden, T., W. Dietz, and J. Collins. (2010). Reducing Childhood Obesity Through Policy Change: Acting Now To Prevent Obesity. Health Affairs. 29(3), 357-363.